Outfit repeating? Consider it a power move. Lily teamed up with Bold to take on the #BOLDMovesChallenge, encouraging students heading into university life to embrace their favourite outfits and wear them with confidence.

Consider this your public service announcement for the London Underground. Joe teamed up with Lynx and Boots to tackle one of the capital’s most relatable commuting problems: getting stuck on a packed Tube carriage with someone whose body odour has taken over.

Even the last-minute ones can make the switch. Charlie & Maxwell teamed up with Lloyds to reassure Halifax customers who haven’t yet made the move that switching over can be simple and straightforward.

A fresh routine for a fresh start. Joe teamed up with SONS to give his audience a closer look at how he cares for his hair following his hair transplant, sharing the products that have become part of his everyday routine.

Every passenger princess has their breaking point. Adam McGrath teamed up with Auto Trader for a creator campaign built around the moment you realise it might finally be time to get behind the wheel yourself.

Game day fuel looks a little different when Big Jambo is involved. Theo Shakes teamed up with Ninja to showcase the new Ninja Crush Boss blender, transforming a traditional product demonstration into a character-led comedy skit made for his audience.