Sharper and Alzheimer's Research UK

Very pleased to have Lee Hinchcliffe, Eltoria and Amber Doig-Thorne involved in such an important cause.

Alzheimers Research UK and their #SharetheOrange campaign are trying to improve the understanding of alzheimers and dementia, how it affects those that have it and those around them, as well as how it can be slowed and even cured.

An affected brain can weigh 140g less than a healthy brain, around the same weight as an orange.

Photos by @lindablacker