How much does your brand name or product need to feature in any image/video for it to be recognised by the audience and its message be communicated clearly and concisely? Is there an algorithm that can figure this out, or should the producer be obliged to push the brand as much as possible if they’re being paid to do so?
Read MoreDo brands/agencies tell the producer “exactly” what they expect from them and risk limiting their usual creativity and natural filming process resulting in low quality content, or do they keep it vague and thus risk the producer actually hitting the mark and delivering what they need?
Read MoreDigital producers are always being offered free and #gifted products for posting for no budget. Here at Sharper we’ll receive anywhere between 20 and 50 requests a week across the roster for make-up, clothing, food, drinks, games, movies, apps and much more.
Read MoreTrying to figure out a long-term deal between a brand and a producer may just sound like a managerial “up-sell” to increase value for the producer, but are they actually more efficient and effective than numerous one-off deals and if so, what’s the best way to structure one?
Read MoreIn early August 2020 The Sharper Group grossed over £1 million and before the end of November 2020 we’ve completed our 700th paid campaign job (since the company’s formation in Feb 2017 ) across brand campaigns, tv/film work and more.
Read MoreWe’re always shocked here at Sharper how little brands and agencies ask for analytics after a digital campaign is completed. So much so we’ll send it through whether we’re required to or not.
Read MoreBrands, agencies, producers and managers have all experienced varying levels of frustration when trying to get that campaign post “just right”.
Read MoreThis is something that we’re asked a lot when on panels or talking to many brands and agencies simultaneously. Are there any benefits to it, what are the risks and do other companies do this? When are producers entitled to ask for this - are they even allowed to ask for this kind of thing?
Read MoreIt’s a surreal time for many involved in this industry; producers, management, brands, agencies…but is there a correct way to continue working through this period and navigate it safely whilst taking everything into account but also minimising the risk to your campaign?
Read MoreA point that we’ve discussed many times, that of course, has multiple solutions. Agencies and brands often enquiring as to how long the talent actually need to write, approve, film, edit and publish content.
Read MoreA question that we’ve seen asked at many brand and talent panels over the years, sometimes managers even saying “Oh it’s fine, just send it to us and we’ll figure it out”. But the truth is, agencies, brands, creators and managers can help each other in making the ‘briefing process’ a far smoother and easier experience for everyone involved.
Read More
